Starting in 2008, organizers added an extra lap to represent that Lenox Industrial Tools 'is looking for users and suppliers of industrial tools that go the extra mile, whose jobs are physically demanding, day after day, and still find time to contribute to their communities in a meaningful way.' The race was dubbed 'The Extra Mile at the Magic Mile.' Under the Lenox Industrial Tools sponsorship, the race was 318.5 miles (512.6 km) in length while the fall race, the Sylvania 300, is 317.4 miles (510.8 km). Newell Rubbermaid, through its Lenox Industrial Tools subsidiary, was the title sponsor of the race from 2006 to 2012. Race sponsorship Foxwoods Resort Casino was the title sponsor of the race from 2018 to 2021 His cause of death, basilar skull fracture, was the same cause that killed Busch Series driver Adam Petty eight weeks prior at Busch 200 at the same track, leading NASCAR to make significant rule changes to maintain driver safety, including an experiment on using a restrictor plate for the next New Hampshire Cup race that season, the Dura Lube 300. was killed after he lost control of his car, which slammed head on into the wall, causing it to flip onto its side. ĭuring the practice for the 2000 event, Kenny Irwin Jr. Starting in 2018, it became the only event at the track because their fall race would be moved to Las Vegas Motor Speedway. One year later, Joey Logano became the youngest winner in NASCAR Cup Series history after the race was also shortened because of rain after 273 laps, at the age of 19 years, 1 month, and 4 days. In 2008, Kurt Busch won the race after it was called due to rain after 284 laps. Bruton Smith and his company SMI bought the track, their first date was given the moniker of the extra mile and was increased to 301 laps. From its inaugural running in 1993 through 2007 the race was 300 laps, but after O. In 2011, the race returned to its traditional mid-July date. The race has been traditionally run in July, but from 2007 to 2010 it was run in late June or early July as the race preceding the Coke Zero 400 in order to allow that race to run as close to the 4th of July as possible. is the defending winner, having won it in 2023. The Crayon 301 is a 301 lap (318.458-mile (512.508 km) annual NASCAR Cup Series stock car race held at the New Hampshire Motor Speedway in Loudon, New Hampshire.

For the former fall race in New Hampshire, see ISM Connect 300.

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